Ramblings of a much published New Zealand author

25 August 2010

Oamaru: The Ancestral Home of Lane's Emulsion



When I was  a child growing up in England 'they' used to give me Scott's Emulsion to keep me healthy. God only knows what was in it; it wasn't exactly unpleasant but then it wasn't pleasant either - just something you had to have because 'they' said so. 

Meanwhile, 20 000km away in New Zealand children were having a similar jollop forced down their throats. It was 'Lane's Emulsion', like Scott's, a cream coloured potion of the consistency of melted ice cream containing ghastly stuff like cod liver oil.

The New Zealand product came from a factory in Oamaru in New Zealand's South Island. The factory is still there in the historic precinct of that city and is now a bakery, deli and coffee shop. If you speak very nicely to the proprietor he'll close the doors for you and thus reveal Lane's simple slogan that was known all over the country 'It's Famous Because It's Good'. 

There's a compelling, unarguable logic in that battle cry.

 © DON DONOVAN 
donovan@ihug.co.nz

No comments:

Post a Comment

Paypal

Hits Counter

Blogdash

Loaded Web

Blog Directory for Albany, New Zealand

BlogThisHere.com

Blog This Here

Blog Flux

Commentary blogs

Comments

  • <$BlogCommentAuthor$> // <$BlogCommentDateTime$>

Blurb

RANDOM SAMPLINGS F...
By Don Donovan